Here’s some hot scoop on Bajrangi Bhaijaan and tinsel town’s two superstars’ recent social media outing…
When Shah Rukh Khan revealed Salman Khan’s Bajrangi Bhaijaan first look on Twitter went crazy with fans of both the megastars hailing their heroes. And like BollywoodLife told you earlier this was no impromptu gesture on SRK’s part. In fact, Salman and Shah Rukh had all things chalked out and we must say that this marketing trick worked wonders and kept Kabir Khan’s movie limelight and how. However, we now have some more information on how SRK came on board forBajrangi Bhaijaan promotions. And it seems that Gauri Khan was responsible for SRK’s this move. Wondering how?
A source informed that Gauri wanted Salman Khan’s publicist, Reshma Shetty to handle her work too. Gauri is an entrepreneur and in her business she needs the right go-to person in order to stay on top of her game. Everyone who knows Reshma would know the power and caliber of her work, the best being Salman Khan himself. The founder and Managing Director of Matrix India Entertainment Consultants boasts of an enviable clientele right from Salman to Katrina Kaif, Varun Dhawan, Kareena Kapoor etc. The source added, “Reshma agreed to take up Gauri’s work only if SRK obliged to promote Salman’s Bajrangi Bhaijaan.” Now that is what we’d call a masterstroke. The PR and marketing genius didn’t just hit a gold for her most popular client but also managed to get positive publicity for those helping out.
Hence, for all those of you who were hailing Shah Rukh and Salman for the Bajrangi move, you know who the real hero in this story is, don’t you? Thanks to the ladies, Gauri and Reshma we had one of the best film publicity moment in Bollywood.